"At Gary's, Mr. Brown directed me to a bottle of "La Fiole du Pape" Châteauneuf-du-Pape that he noted has a strong following among his customers. Some ask for "the burned bottle", and its lopsided shape does rather resemble melted glass. According to the website of Maison Brotte, the bottle shape was conceived by the winery's founder, Charles Brotte, to emulate the "wild movement of the Grenache wine twisted in the strong Provence Mistral wind". He called his twisted bottle La Fiole ("The Flask"). The wine sold in it, a blend of vintages, became his centerpiece Châteauneuf-du-Pape."
By Lettie Teague